The couple came asking for $150,000 in exchange for a 5% stake in their company, Aura Bora. Husband and wife Paul and Maddie Voge appeared on Shark Tank where they pitched their beverage company. They canned the first 1,000 bottles themselves and built their customer base through marketing on Instagram. He then bought a SodaStream machine at home where he and his wife experimented with different flavors using fresh herbs and fruits.įrom their flavor experiments at home, Paul and Maddie Voge launched Aura Bora in January 2020. But Paul loved the fizz that livened up boring old water.Īs an adult working in finance, Paul was downing at least eight cans of sparkling water at work. As a child, Paul and his family were not fans of soda. On Amazon, Aura Bora sparkling water is sold at $30 for a 12-pack.Įach can costs $0.57 to make, which they sell to distributors at $1.15 with a 50% margin.Īura Bora was inspired by founder Paul Voge’s habit of drinking sparkling water. Currently, they in five flavors: Cactus Rose, Lemon Grass Coconut, Peppermint Watermelon, Lavender Cucumber, and Basil Berry. What happened to Aura Bora after Shark Tank?Īura Bora (Shark Tank Highlights) What is Aura Bora?Ī beverage company with a line of flavored sparkling water infused with natural flavors from herbal extracts, fruits, and flowers.Īura Bora is a beverage company based in San Francisco, California offering herbal, zero-calorie, sugar-free, and plant-based sparkling water.Īura Bora drinks are made with real herbal extracts, fruits, and flowers.Did Aura Bora get a deal on Shark Tank?.What were the Sharks’ offers for Aura Bora?.
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